A LAKOZE concept build — a demonstration piece, not a client project.
A commercial strength and HIIT gym in Ébène built a decade of loyal in-person following, but its old site was a single static page — no way to actually claim a free trial, no proof of results, and nothing that matched the energy of the space.
A visitor curious enough to click through from social media landed on a page that undersold the gym completely — no trial request, no member results, no sense of which of the six disciplines was actually theirs — and left to search for a competitor with an obvious next step.
A Kroissans build: a two-field free-trial request form (phone number and goal) that promises a same-day callback, a discipline breakdown so a visitor can find their programme in seconds, real member testimonials and results shown as proof, and a live 'members training now' status line that makes the gym feel active, not empty.
The target outcome: trial requests tracked from launch, with the 60-day review showing how many requests actually convert to a first visit and a membership.
“A free trial shouldn't need a five-step signup. Two fields and a promised callback today is what actually gets someone through the door.”
Want an outcome like this for your business?
Every project starts with a discovery call. Tell us what you sell and what the website should do — we'll tell you if we're the right fit.